Logistic Office Building
R&D LAB
Production Line
Storage
New Star Frozen Foods (Thailand) Innovative Food Quality Crafted to Perfection
1965 1995 2010 2012 2015 2024 future Our journey began with the production and
distribution of cooking flour under beloved
Thai brands including Krua Wangthip,
Mae Somchit, and Flying Rabbit.
1965
1995 Expanded into specialty crispy flour
and ready-to-eat frozen cooked chicken
to meet evolving market demands.
future 2024 2015 2012 2010 1995 1965
2010 Ventured into retail with a franchise fried chicken concept, offering
a uniquely seasoned recipe
that resonated with local tastes.
future 2024 2015 2012 2010 1995 1965
Established New Star Frozen Foods (Thailand) Co., Ltd.
to focus exclusively on the production of frozen
cooked chicken, launching our house brands
Chicken Rap and Taito’ to serve a rapidly
growing market.
2012 future 2024 2015 2012 2010 1995 1965
Entered the global stage with OEM
capabilities, serving international clients
while earning certifications including
GHPs, HACCP, ISO, and HALAL.
2015 future 2024 2015 2012 2010 1995 1965
Opened our smart manufacturing facility, powered by Japanese and German
technology, integrated with a Cold Chain
system at -25°C to strengthen
our global competitiveness.
2024 future 2024 2015 2012 2010 1995 1965
We are on a mission to become a global hub
for frozen food manufacturing, serving both
B2B and B2C clients.
future future 2024 2015 2012 2010 1995 1965

OVER 60 YEARS IN
THE FOOD INDUSTRY

New Star Frozen Foods (Thailand) Co., Ltd. began with staple flour products under Krua Wangthip, Mae Somchit, and Flying Rabbit.

60 YEARS
OF EXPERTISE

That legacy evolved into our role as a leading producer of frozen cooked foods. Today, our brands ‘Chicken Rap’, known for bold, crispy fried chicken, and ‘Tato’, specializing in stuffed and marinated chicken embody our dedication to flavor, quality, and innovation.
With 200 million THB in capital and a monthly capacity of 1,000 tons, New Star serves both domestic and global markets. Our 24-hour operation is backed by 150 skilled professionals and a -40°C cold storage facility with 500-ton capacity. A fully integrated cold-chain logistics system ensures every product arrives fresh, safe, and consistent.

New Star also offers full-service OEM production for food brands seeking custom recipe development. From fried and baked to steamed or stuffed items, we support a wide range of menu styles guided by our commitment to one core belief: “We Produce Quality Products.” Because to us, that means delivering not just great food, but happiness and satisfaction in every bite.

At New Star Frozen Foods, quality is built into every stage of our operation. From the moment raw materials are received to the final stages of packaging, we apply advanced technology and rigorous quality control to ensure the highest standards are met. Our facilities are certified by globally recognized bodies, including GHPs, HACCP, HALAL, and TTM, which are a testament to our commitment to excellence, to product integrity, and to the care we put into every item that carries our name.

To be a globally trusted leader in frozen food manufacturing, delivering high-quality, great-tasting, and safe products that meet the highest standards and exceed expectations in markets worldwide.

“ We Produce Quality Products “ ​ is more than a slogan,
it’s a commitment we bring to every step of our process

Set new standards in the frozen food industry through world-class manufacturing technology

Drive food innovation and support OEM production to serve customers around the world

Promote sustainability through green energy usage and efficient waste management

Become a trusted partner capable of growing alongside businesses of all sizes